Typically, I will provide a deliverable covering the following aspects:
Recap of your business objectives – what’s changing and desired outcomes
Challenges and opportunities for communication
Audience analysis with expected behaviours and engagement
Communications strategy, tactics and channel recommendations
Activity plan and timeline
This process generally starts with interviews of the leadership team and key stakeholders to understand the main drivers for change, identify key opportunities, potential obstacles, understand the ‘What’s In It For Me’ (WIIFM) of your employees and where you are at in the change process. I create a recommendation including a communications strategy with timeline and action plan and suggested messaging for your different levels of stakeholders.